Like many of us, I want to lead a more ethical and sustainable lifestyle. But this aspiration is often out of reach with a perceptively high price tag hindered by a limited salary and the high cost of living. But, with much research and a nagging in my gut, I have finally taken key steps towards a better, more sustainable lifestyle by making better purchasing decisions – below my fashion choices.
Green Label Fashion Hunt
I have known about H&M’s #Conscious clothing range for a while now, but (surprisingly) I don’t shop much and when I do, I get swayed by the season’s essential requirements and my empty wallet. The other day, however, I put my foot down and decided to put money where my mouth is, buying only ethically conscious clothing from the only shop in town that I know does it… H&M.
I did a frantic store sweep just before closing time, searching for every green label I could find hidden among the other garments, flagging to me that I if I bought this item, I would be making a good consumer decision. With an armful of high fashion, I dashed to the changing room and tried all of my potential ethical wear on, inspecting each for why it bore the green label and also the price tag it came with.
I decided to go with a long-sleeved red top, big cosy jumper and long-sleeved basic black dress for any occasion. These were created in three different ways – but each made in a sustainable way. The first produced using 97% organic cotton. The second transformed from 65% recycled polyester post-consumer waste, and the final made from 100% Tencel ® Lyocell – a sustainable fabric, regenerated from wood cellulose.
If that didn’t make me feel good enough, I got all three items for just over £30, with one bargain sale item!
Now, I don’t know how they do it at such a low cost, but with H&M’s purchasing power and the limited lines they cover, I can only hope that their sustainable clothing is genuinely ethically sourced and produced, but that will be for another day and another blog I am sure.
So if you’re anything like me and keen to change your consumer habits this is a great place to start. There really is no excuse. Now go hunting for those green labels! But also check out these other ethical retailers for those special items when you have a little more cash to spare.
(Ps. H&M – If you read this, I love what you’re doing, but your ‘closed door’ policy drives me nuts because NONE of your stores actually keep their doors closed… sort them out! Especially now the cold is kicking in – #thankyouplease)